<p>Well, this is a bit of an extrapolation, but if you see that the top guys have all the advertisements on the right side (the least efficient side if you’ve done any testing or research), then I suppose you’re recognize that they’re probably not in it for the money because they’re not as “optimized” as they could be.</p>
<p>So, being that they’re not optimized, they’re probably focused on the other thing – content – which got them to the top ten and thus content is king.</p>
<p>A stretch, maybe, but content is still king. :)</p>
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